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Data Science at Zefr
We have always known at Zefr that whenever a video ad is placed around relevant content the viewer will have a more engaging experience. We have largely delivered on this promise by offering our...
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Winning the Game with Content Targeting on YouTube
4 ways brands can take advantage of the intersection of video streaming and gaming To talk about the convergence of video streaming and gaming as the catalyst for a new culture of creation would seem...
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Trending Opportunities: Kids Entertainment
The Power of the Pester In the vast video-sphere of YouTube, there is nothing small about kids entertainment, including the opinions of its pint-size viewers. They are an audience who knows what they...
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DMEXCO 2018 Discussion Panel Highlight
Zefr addresses the technology of storytelling This year’s Digital Marketing and Expo Conference (DMEXCO) brought together key players in business and online marketing to discuss the needs and...
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Technically Speaking: Series Debut!
A highly technical blog series intended for highly technical people Note from Zefr: We are nothing without the brilliant engineering and data science minds behind our product, so we’re launching a new,...
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GDPR, Data Privacy and What it Means for You
Finding the Light at the End of the Regulatory Tunnel As a marketer or brand advertiser, there’s a good chance you’ve come to think of “GDPR” as a bad word—a digital marketing apocalypse of...
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When New Moms Need Advice, They Look to YouTube
3 Data-Driven Trends Around How New Moms Consume Digital Video Content Today The day we celebrate Mom’s all across the United States is almost here. So, in honor of all the wonderful and hard-working...
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Technically Speaking [Video]
Inside the Minds of Zefr Technology The struggle is real. Everyday, brands face the challenge of how to get attention in an increasingly crowded digital space. With OTT views on the rise (and...
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Video Visionaries | Michael Kassan, MediaLink
The Importance of Content Adjacency Regardless of who you speak to, one thing is clear: the concept of relevance is more important now than ever before. Whether it’s relevance of message or relevance...
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Facebook enables Zefr’s Dynamic Video-Level Whitelists for In-Stream Advertising
For the first time ever, Zefr’s dynamic video-level whitelist targeting is available on in-stream advertising campaigns on Facebook. This first-of-kind product will feature dynamic video whitelist...
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